---
schema_version: "secwatch.filing_event.v1"
accession: "0001726978-24-000016"
form_type: "8-K"
ticker: "GSHD"
cik: "0001726978"
company_name: "Goosehead Insurance, Inc."
filed_at: "2024-02-21T23:59:59+00:00"
generated_at: "2026-06-05T22:11:51.637730+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Goosehead CEO Mark Jones to become Executive Chairman; Mark Miller named CEO effective July 1, 2024

## Summary
- Mark Jones steps down as CEO and becomes Executive Chairman effective July 1, 2024; annual base salary reduced to $750,000.
- Mark Miller, current President and COO, succeeds Jones as CEO; base salary increased from $650,000 to $750,000.
- Miller's annual bonus opportunity raised to $750,000; receives 50,000 incremental stock options at 10% premium, three-year vesting.
- Jones remains on Board and is largest shareholder; Miller continues as director.

## SEC filing metadata
- accession: 0001726978-24-000016
- form_type: 8-K
- ticker: GSHD
- cik: 0001726978
- company_name: Goosehead Insurance, Inc.
- filed_at: 2024-02-21T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1726978/000172697824000016/0001726978-24-000016-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1726978/000172697824000016/gshd-20240221.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001726978-24-000016
- JSON: https://secwatch.observer/filing/0001726978-24-000016.json
- Plain text: https://secwatch.observer/filing/0001726978-24-000016.txt

## Key facts
- Executive change
  Mark Miller was appointed as Chief Executive Officer at Goosehead Insurance, Inc..
  - Action: appointed
  - Role: Chief Executive Officer
  source text: Mr. Jones will be succeeded as CEO by Mark Miller (such succession, the “CEO Succession”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1726978/000172697824000016/0001726978-24-000016-index.htm
- Executive change
  Mark E. Jones changed role as Executive Chairman at Goosehead Insurance, Inc..
  - Action: assume
  - Role: Executive Chairman
  source text: pursuant to which Mark E. Jones will step down from his position as the Company’s Chief Executive Officer (“CEO”) and assume the position of Executive Chairman.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1726978/000172697824000016/0001726978-24-000016-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.