---
schema_version: "secwatch.filing_event.v1"
accession: "0001726978-25-000131"
form_type: "8-K"
ticker: "GSHD"
cik: "0001726978"
company_name: "Goosehead Insurance, Inc."
filed_at: "2025-08-28T23:59:59+00:00"
generated_at: "2026-05-17T09:29:18.871209+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Goosehead appoints Mark Jones Jr. as COO while retaining CFO role

## Summary
- Mark Jones Jr., 33, appointed COO effective Aug 26, 2025, in addition to his current CFO role.
- He will oversee finance, operations, and go-to-market revenue functions.
- Received stock options for 20,000 shares at 10% premium over closing price; no other compensation change.
- Jones has been with Goosehead since 2016; instrumental in 2018 IPO; previously Controller and VP Finance.
- He is son of Executive Chairman Mark Jones and Vice Chairman Robyn Jones.

## SEC filing metadata
- accession: 0001726978-25-000131
- form_type: 8-K
- ticker: GSHD
- cik: 0001726978
- company_name: Goosehead Insurance, Inc.
- filed_at: 2025-08-28T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1726978/000172697825000131/0001726978-25-000131-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1726978/000172697825000131/gshd-20250826.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001726978-25-000131
- JSON: https://secwatch.observer/filing/0001726978-25-000131.json
- Plain text: https://secwatch.observer/filing/0001726978-25-000131.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.