---
schema_version: "secwatch.filing_event.v1"
accession: "0001731122-25-000508"
form_type: "8-K"
ticker: "SBEV"
cik: "0001553788"
company_name: "SPLASH BEVERAGE GROUP, INC."
filed_at: "2025-04-03T23:59:59+00:00"
generated_at: "2026-05-23T22:35:39.190348+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Splash Beverage Group names new CFO and director, executes 1-for-40 reverse stock split for NYSE American listing

## Summary
- Appointed William Devereux as CFO effective March 20, 2025; previously CFO at Hembal Labs and Akin AI.
- Appointed Thomas Fore as director effective March 20, 2025; later joined Audit Committee on March 27.
- 1-for-40 reverse stock split effective March 27, 2025, to meet NYSE American minimum bid price requirement.
- Authorized shares reduced from 300M to 7.5M; outstanding from ~75.7M to ~1.89M; fractional shares rounded up.
- CUSIP for common stock changed to 84862C302 in connection with the split.

## SEC filing metadata
- accession: 0001731122-25-000508
- form_type: 8-K
- ticker: SBEV
- cik: 0001553788
- company_name: SPLASH BEVERAGE GROUP, INC.
- filed_at: 2025-04-03T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 3.03, 5.03, 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1553788/000173112225000508/0001731122-25-000508-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1553788/000173112225000508/e6482_8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001731122-25-000508
- JSON: https://secwatch.observer/filing/0001731122-25-000508.json
- Plain text: https://secwatch.observer/filing/0001731122-25-000508.txt

## Key facts
- Executive change
  William Devereux was appointed as Chief Financial Officer at SPLASH BEVERAGE GROUP, INC..
  - Action: appointed
  - Role: Chief Financial Officer
  source text: On March 20, 2025, the Board of Directors of Splash Beverage Group, Inc. (the “Company”) appointed Mr. William “Bill” Devereux to serve as Chief Financial Officer of the Company, effective as of the same date.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1553788/000173112225000508/0001731122-25-000508-index.htm
- Executive change
  Thomas Fore was appointed as Director at SPLASH BEVERAGE GROUP, INC..
  - Action: appointed
  - Role: Director
  source text: Simultaneously, the Board of Directors of the Company appointed Mr. Thomas Fore to serve as a Director of the Company, effective March 20, 2025.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1553788/000173112225000508/0001731122-25-000508-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.