---
schema_version: "secwatch.filing_event.v1"
accession: "0001731122-26-000730"
form_type: "8-K"
ticker: "SBEV"
cik: "0001553788"
company_name: "SPLASH BEVERAGE GROUP, INC."
filed_at: "2026-05-15T12:59:38+00:00"
generated_at: "2026-05-15T13:01:52.293538+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Splash Beverage Group appoints Brady Cobb as Interim CEO; president Meissner resigns

## Summary
- Brady Cobb appointed Interim CEO effective May 9, 2026; he has been a director since Feb 2026.
- William Meissner resigns as President and all officer roles effective June 1, 2026; enters consulting agreement.
- Consulting agreement pays $5,000/month for 6 months; grants 250,000 stock options (125,000 vest immediately).
- Company pivots toward regulated wellness and cannabinoid markets, referencing a previously announced proposed transaction.
- Cobb cites opportunity from federal rescheduling initiative and $38B U.S. cannabis market.

## SEC filing metadata
- accession: 0001731122-26-000730
- form_type: 8-K
- ticker: SBEV
- cik: 0001553788
- company_name: SPLASH BEVERAGE GROUP, INC.
- filed_at: 2026-05-15T12:59:38+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1553788/000173112226000730/0001731122-26-000730-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1553788/000173112226000730/e7631_8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001731122-26-000730
- JSON: https://secwatch.observer/filing/0001731122-26-000730.json
- Plain text: https://secwatch.observer/filing/0001731122-26-000730.txt

## Key facts
- Executive change
  Brady Cobb was appointed as Interim Chief Executive Officer at SPLASH BEVERAGE GROUP, INC..
  - Action: appointed
  - Role: Interim Chief Executive Officer
  source text: On May 9, 2026, Splash Beverage Group, Inc. (the “Company”) appointed Brady Cobb as the Company’s Interim Chief Executive Officer, effective immediately.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1553788/000173112226000730/0001731122-26-000730-index.htm
- Executive change
  William Meissner resigned as President at SPLASH BEVERAGE GROUP, INC..
  - Action: resigned
  - Role: President
  source text: On May 12, 2026, William Meissner notified the Company of his resignation as President and all other offices of and employment with the Company, which resignation will become effective on June 1, 2026.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1553788/000173112226000730/0001731122-26-000730-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.