---
schema_version: "secwatch.filing_event.v1"
accession: "0001743745-22-000007"
form_type: "8-K"
ticker: "GNLN"
cik: "0001743745"
company_name: "Greenlane Holdings, Inc."
filed_at: "2022-03-10T23:59:59+00:00"
generated_at: "2026-06-27T00:03:01.527531+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.85
calibrated_materiality_score: 0.85
confidence: "high"
source: SEC EDGAR
---

# Greenlane reports preliminary Q4 2021 net loss $11-13M; cost cuts and liquidity plans unveiled

## Summary
- Preliminary Q4 net sales $55.5-56.5M, FY2021 net sales ~$165.5-166.5M; gross margin guidance raised to 20-22% for Q4.
- Net loss expected $11-13M for Q4 and $53-55M for FY2021; adjusted EBITDA loss $5.5-7.5M for Q4; cash balance ~$12.9M.
- Workforce reduction to yield ~$8M annual cash savings; targeting quarterly adjusted SG&A of $14-16M by Q3 2022 (from $26.6M in Q3 2021).
- Plans to generate >$30M liquidity via sale-leaseback of HQ, asset-based loan, and disposal of non-core assets.
- CMO Adam Schoenfeld steps down effective Mar 31; remains on board. Craig Snyder appointed Chief Commercial Officer effective Mar 28.

## SEC filing metadata
- accession: 0001743745-22-000007
- form_type: 8-K
- ticker: GNLN
- cik: 0001743745
- company_name: Greenlane Holdings, Inc.
- filed_at: 2022-03-10T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.85
- calibrated_materiality_score: 0.85
- confidence: high
- sec_items: 2.02, 5.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1743745/000174374522000007/0001743745-22-000007-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1743745/000174374522000007/axbusinessupdateq42021prel.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001743745-22-000007
- JSON: https://secwatch.observer/filing/0001743745-22-000007.json
- Plain text: https://secwatch.observer/filing/0001743745-22-000007.txt

## Key facts
- Executive change
  Craig Snyder was appointed as Chief Commercial Officer at Greenlane Holdings, Inc..
  - Action: appointed
  - Role: Chief Commercial Officer
  source text: On March 9, 2022, the Board of Directors (the “Board”) of the Company appointed Craig Snyder as the Company’s Chief Commercial Officer, effective March 28, 2022.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1743745/000174374522000007/0001743745-22-000007-index.htm
- Executive change
  Adam Schoenfeld departed as Chief Marketing Officer at Greenlane Holdings, Inc..
  - Action: stepped down
  - Role: Chief Marketing Officer
  source text: On March 10, 2022, Adam Schoenfeld, the Chief Marketing Officer and co-founder of the Company and a member of the Board, entered into a Separation and General Release Agreement (the “Separation Agreement”) with Warehouse Goods LLC, a wholly owned subsidiary of the Company, whereby Mr. Schoenfeld’s employment with the Company will be terminated effective March 31, 2022 (the “Separation Date”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1743745/000174374522000007/0001743745-22-000007-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.