Lyft acquires European mobility app FREENOW for €175M to expand internationally

Lyft, Inc.

Lyft to acquire FREENOW from BMW and Mercedes-Benz for €175M (~$197M) in cash; deal expected to close H2 2025.
FREENOW operates in 9 European countries, over 150 cities; taxis accounted for ~90% of its 2024 Gross Bookings.
Lyft says acquisition nearly doubles TAM to >300B personal vehicle trips/year and adds ~€1B in annualized Gross Bookings.
FREENOW will continue with its current leadership; no immediate changes to customer experience.
This marks Lyft's first major expansion outside North America, supporting multi-year growth targets.

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