---
schema_version: "secwatch.filing_event.v1"
accession: "0001779474-24-000002"
form_type: "8-K"
ticker: "MAPS"
cik: "0001779474"
company_name: "WM TECHNOLOGY, INC."
filed_at: "2024-03-01T23:59:59+00:00"
generated_at: "2026-06-05T05:43:00.422895+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.35
calibrated_materiality_score: 0.35
confidence: "high"
source: SEC EDGAR
---

# WM Technology replaces interim CFO Mary Hoitt with Susan Echard effective Feb 26, 2024

## Summary
- Susan Echard, SeatonHill partner, appointed interim CFO effective Feb 26, 2024, replacing Mary Hoitt.
- Ms. Echard has 35+ years experience; previously CFO at Direct Digital Holdings, Trinity Capital, CUBEX.
- Interim CFO services provided under existing SeatonHill agreement at $60K/month retainer.
- Board appointed Ms. Echard as interim principal financial and accounting officer until permanent CFO identified.

## SEC filing metadata
- accession: 0001779474-24-000002
- form_type: 8-K
- ticker: MAPS
- cik: 0001779474
- company_name: WM TECHNOLOGY, INC.
- filed_at: 2024-03-01T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.35
- calibrated_materiality_score: 0.35
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1779474/000177947424000002/0001779474-24-000002-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1779474/000177947424000002/maps-20240226.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001779474-24-000002
- JSON: https://secwatch.observer/filing/0001779474-24-000002.json
- Plain text: https://secwatch.observer/filing/0001779474-24-000002.txt

## Key facts
- Executive change
  Susan Echard was appointed as interim Chief Financial Officer at WM TECHNOLOGY, INC..
  - Action: appointed
  - Role: interim Chief Financial Officer
  source text: On March 01, 2024, the Board of Directors of the Company appointed Susan Echard, age 59, as interim CFO, to replace Ms. Hoitt, effective as of February 26, 2024, until a permanent CFO is identified.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1779474/000177947424000002/0001779474-24-000002-index.htm
- Executive change
  Mary Hoitt was removed as interim Chief Financial Officer at WM TECHNOLOGY, INC..
  - Action: removed
  - Role: interim Chief Financial Officer
  source text: On February 26, 2024, SeatonHill informed the Company that it was removing Ms. Hoitt as the CFO Partner (as defined in the Executive Services Agreement) under the Executive Services Agreement and replacing her with Susan Echard, a partner at SeatonHill, effective immediately.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1779474/000177947424000002/0001779474-24-000002-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.