---
schema_version: "secwatch.filing_event.v1"
accession: "0001788882-21-000066"
form_type: "8-K"
ticker: "ROOT"
cik: "0001788882"
company_name: "Root, Inc."
filed_at: "2021-09-21T23:59:59+00:00"
generated_at: "2026-06-29T02:23:08.035643+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Root appoints CFO Daniel Rosenthal as Chief Revenue and Operating Officer; search for new CFO begins

## Summary
- Daniel Rosenthal appointed Chief Revenue and Operating Officer effective Sept 20, 2021, while remaining CFO.
- Rosenthal will oversee performance marketing, growth, corporate strategy, business development, insurance, underwriting and pricing.
- Root initiates search for a new CFO; Rosenthal will continue as CFO during the transition.
- Rosenthal previously co-founded Milestone Aviation Group and held leadership roles at GECAS and NetJets.

## SEC filing metadata
- accession: 0001788882-21-000066
- form_type: 8-K
- ticker: ROOT
- cik: 0001788882
- company_name: Root, Inc.
- filed_at: 2021-09-21T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1788882/000178888221000066/0001788882-21-000066-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1788882/000178888221000066/root-20210917.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001788882-21-000066
- JSON: https://secwatch.observer/filing/0001788882-21-000066.json
- Plain text: https://secwatch.observer/filing/0001788882-21-000066.txt

## Key facts
- Executive change
  Daniel Rosenthal was appointed as Chief Revenue and Operating Officer at Root, Inc..
  - Action: appointed
  - Role: Chief Revenue and Operating Officer
  source text: the board of directors of Root, Inc. (the "Company") appointed Daniel Rosenthal, currently Chief Financial Officer of the Company, Chief Revenue and Operating Officer, effective September 20, 2021.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1788882/000178888221000066/0001788882-21-000066-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.