---
schema_version: "secwatch.filing_event.v1"
accession: "0001803914-23-000023"
form_type: "8-K"
ticker: "PLBY"
cik: "0001803914"
company_name: "Playboy, Inc."
filed_at: "2023-03-22T23:59:59+00:00"
generated_at: "2026-06-17T21:33:44.046707+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# PLBY Group names Marc Crossman as CFO and COO; Lance Barton transitions to strategic advisor

## Summary
- Marc Crossman appointed CFO and COO effective March 22, 2023; succeeds Lance Barton, who remains as strategic advisor.
- Crossman receives $400k base salary, 80% target bonus, 400k share RSU grant (3-year vest), and $700k annual equity grants from 2024.
- Crossman previously Partner at Rizvi Traverse (PLBY's largest stockholder) and former CEO of Joe's Jeans (2006-2015).
- CEO Ben Kohn states Crossman will 'unlock further cost savings' as PLBY moves to a more capital-light model.
- Crossman has consulted with PLBY for several weeks prior to appointment.

## SEC filing metadata
- accession: 0001803914-23-000023
- form_type: 8-K
- ticker: PLBY
- cik: 0001803914
- company_name: Playboy, Inc.
- filed_at: 2023-03-22T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1803914/000180391423000023/0001803914-23-000023-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1803914/000180391423000023/ply-20230322.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001803914-23-000023
- JSON: https://secwatch.observer/filing/0001803914-23-000023.json
- Plain text: https://secwatch.observer/filing/0001803914-23-000023.txt

## Key facts
- Executive change
  Lance Barton changed role as Chief Financial Officer at Playboy, Inc..
  - Action: succeeded
  - Role: Chief Financial Officer
  source text: As a result of Mr. Crossman’s succession as Chief Financial Officer, Mr. Barton will serve as a strategic advisor of the Company to assist with an orderly transition until his previously disclosed departure.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1803914/000180391423000023/0001803914-23-000023-index.htm
- Executive change
  Marc Crossman was appointed as Chief Financial Officer and Chief Operating Officer at Playboy, Inc..
  - Action: appointed
  - Role: Chief Financial Officer and Chief Operating Officer
  source text: On March 22, 2023, PLBY Group, Inc. (the “Company”) appointed Marc Crossman as Chief Financial Officer and Chief Operating Officer of the Company, effective as of March 22, 2023 (the “Effective Date”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1803914/000180391423000023/0001803914-23-000023-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.