---
schema_version: "secwatch.filing_event.v1"
accession: "0001803914-23-000067"
form_type: "8-K"
ticker: "PLBY"
cik: "0001803914"
company_name: "Playboy, Inc."
filed_at: "2023-08-09T23:59:59+00:00"
generated_at: "2026-06-11T23:03:19.632056+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# PLBY Group Q2 revenue down 27% to $35.1M; net loss $134M on $148M impairment; creator platform GMV annualized >$35M

## Summary
- Revenue from continuing ops $35.1M vs $47.9M prior year, down 26.7%.
- Net loss from continuing ops $134.3M, largely driven by $148.2M non-cash goodwill and trademark impairments.
- Adjusted EBITDA loss from continuing ops $1.3M; $0.4M positive excluding $1.7M wind-down costs.
- Creator platform: 2.6M registered users (+37% vs April), 4,000 earning creators (+82%), weekly GMV annualized >$35M.
- Licensing revenue down 35.2% to $10.3M; China licensing hit by $3.5M revenue cut due to collection challenges.

## SEC filing metadata
- accession: 0001803914-23-000067
- form_type: 8-K
- ticker: PLBY
- cik: 0001803914
- company_name: Playboy, Inc.
- filed_at: 2023-08-09T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1803914/000180391423000067/0001803914-23-000067-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1803914/000180391423000067/ply-20230809.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001803914-23-000067
- JSON: https://secwatch.observer/filing/0001803914-23-000067.json
- Plain text: https://secwatch.observer/filing/0001803914-23-000067.txt

## Key facts
- Earnings Releases
  Playboy, Inc. reported financial results for second quarter ended June 30, 2023.
  - Period: second quarter ended June 30, 2023
  - Result: reported results
  source text: On August 9, 2023, PLBY Group, Inc. (the “Company”) issued a press release announcing its financial results for the Company’s second fiscal quarter ended June 30, 2023.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1803914/000180391423000067/0001803914-23-000067-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.