---
schema_version: "secwatch.filing_event.v1"
accession: "0001803914-23-000075"
form_type: "8-K"
ticker: "PLBY"
cik: "0001803914"
company_name: "Playboy, Inc."
filed_at: "2023-10-05T23:59:59+00:00"
generated_at: "2026-06-10T04:08:02.203049+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# PLBY Group sells Lovers business for ~$13.5M cash; focuses on Playboy brand

## Summary
- Purchase price ~$13.5M cash; up to 23% in escrow; seller sells wholly-owned subsidiary TLA Acquisition Corp holding Lovers.
- Lovers is an online and brick-and-mortar sexual wellness retailer with 40 stores in five states.
- Transaction expected to close in Q4 2023 subject to customary closing conditions.
- Sale represents step towards capital-light business model focused on Playboy brand.

## SEC filing metadata
- accession: 0001803914-23-000075
- form_type: 8-K
- ticker: PLBY
- cik: 0001803914
- company_name: Playboy, Inc.
- filed_at: 2023-10-05T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 1.01, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1803914/000180391423000075/0001803914-23-000075-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1803914/000180391423000075/ply-20231003.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001803914-23-000075
- JSON: https://secwatch.observer/filing/0001803914-23-000075.json
- Plain text: https://secwatch.observer/filing/0001803914-23-000075.txt

## Key facts
- Material Agreements
  Playboy, Inc. entered into Stock Purchase Agreement with LV Holding, LLC valued at $13,491,000 in cash (effective 2023-10-03).
  - Action: entry
  - Agreement: asset purchase
  - Counterparty: LV Holding, LLC
  - Value: $13,491,000 in cash
  - Effective: 2023-10-03
  source text: On October 3, 2023, PLBY Group, Inc.’s (the “Company”) wholly-owned subsidiaries, Playboy Enterprises, Inc. (“Seller”) and TLA Acquisition Corp. (“TLA”), entered into a Stock Purchase Agreement (the “Purchase Agreement”) with LV Holding, LLC (“Buyer”) for the sale of TLA and its Lovers business.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1803914/000180391423000075/0001803914-23-000075-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.