---
schema_version: "secwatch.filing_event.v1"
accession: "0001803914-23-000107"
form_type: "8-K"
ticker: "PLBY"
cik: "0001803914"
company_name: "Playboy, Inc."
filed_at: "2023-11-09T23:59:59+00:00"
generated_at: "2026-06-08T07:21:04.425901+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# PLBY Group Q3 revenue down 27% to $33.3M; net loss $16.4M, adj EBITDA $0.1M

## Summary
- Total revenue $33.3M vs $45.7M in Q3'22; licensing down 27% to $10.9M, DTC down 34%.
- Honey Birdette sales fell 19% to $17.0M; days-on-sale cut 85% to protect brand, gross margin up 3pp.
- Terminated certain China licensees for non-payment; received unsolicited offer for China trademarks.
- Digital subscriptions up 11% to $5.2M; Playboy Club membership launch planned by end of 2023.
- Cash (restricted+unrestricted) ~$22M; completed sale of Lovers business on Nov 3, 2023.

## SEC filing metadata
- accession: 0001803914-23-000107
- form_type: 8-K
- ticker: PLBY
- cik: 0001803914
- company_name: Playboy, Inc.
- filed_at: 2023-11-09T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1803914/000180391423000107/0001803914-23-000107-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1803914/000180391423000107/ply-20231109.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001803914-23-000107
- JSON: https://secwatch.observer/filing/0001803914-23-000107.json
- Plain text: https://secwatch.observer/filing/0001803914-23-000107.txt

## Key facts
- Earnings Releases
  Playboy, Inc. reported financial results for third quarter ended September 30, 2023.
  - Period: third quarter ended September 30, 2023
  - Result: reported results
  source text: PLBY Group, Inc. (the "Company") issued a press release announcing its financial results for the Company's third fiscal quarter ended September 30, 2023.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1803914/000180391423000107/0001803914-23-000107-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.