---
schema_version: "secwatch.filing_event.v1"
accession: "0001803914-24-000033"
form_type: "8-K"
ticker: "PLBY"
cik: "0001803914"
company_name: "Playboy, Inc."
filed_at: "2024-05-09T23:59:59+00:00"
generated_at: "2026-06-02T06:42:52.117281+00:00"
event_type: "earnings"
sentiment: "neutral"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# PLBY Group Q1 net loss narrows 55% to $16.4M; new China deal with $37M minimum royalties

## Summary
- Revenue $28.3M, down 20% YoY; net loss from continuing ops $16.4M vs $36.3M prior year.
- Adjusted EBITDA loss improved to $2.5M from $9.7M YoY, a 74% improvement.
- Signed 5-year China licensing deal with Guandong Duhan requiring ~$37M in minimum royalties.
- Honey Birdette sales up 8% QoQ, gross margin 43% to 52%; company considering sale of business.
- Cash and equivalents $19.0M at quarter end; new China cash expected in future periods.

## SEC filing metadata
- accession: 0001803914-24-000033
- form_type: 8-K
- ticker: PLBY
- cik: 0001803914
- company_name: Playboy, Inc.
- filed_at: 2024-05-09T23:59:59+00:00
- event_type: earnings
- sentiment: neutral
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1803914/000180391424000033/0001803914-24-000033-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1803914/000180391424000033/ply-20240509.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001803914-24-000033
- JSON: https://secwatch.observer/filing/0001803914-24-000033.json
- Plain text: https://secwatch.observer/filing/0001803914-24-000033.txt

## Key facts
- Earnings Releases
  Playboy, Inc. reported first fiscal quarter ended March 31, 2024 results: revenue $28.3 million, net income $16.4 million.
  - Period: first fiscal quarter ended March 31, 2024
  - Revenue: $28.3 million
  - Net income: $16.4 million
  - Result: reported results
  source text: Total revenue was $28.3 million versus $35.2 million in the prior year period
  evidence_url: https://www.sec.gov/Archives/edgar/data/1803914/000180391424000033/0001803914-24-000033-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.