---
schema_version: "secwatch.filing_event.v1"
accession: "0001803914-24-000084"
form_type: "8-K"
ticker: "PLBY"
cik: "0001803914"
company_name: "Playboy, Inc."
filed_at: "2024-10-24T23:59:59+00:00"
generated_at: "2026-05-30T10:36:24.840395+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# PLBY Group Board unanimously rejects Cooper Hefner's unsolicited bid for Playboy assets

## Summary
- Board unanimously rejected unsolicited, non-binding offer from Cooper Hefner and Hefner Capital for Playboy assets.
- Offer publicly disclosed October 21, 2024; Board says it 'substantially undervalues' Playboy assets.
- CEO Ben Kohn reaffirms commitment to asset-light model and evaluating all options for Playboy.
- Board concludes the proposal is not in the best interests of PLBY Group stockholders.

## SEC filing metadata
- accession: 0001803914-24-000084
- form_type: 8-K
- ticker: PLBY
- cik: 0001803914
- company_name: Playboy, Inc.
- filed_at: 2024-10-24T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1803914/000180391424000084/0001803914-24-000084-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1803914/000180391424000084/ply-20241024.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001803914-24-000084
- JSON: https://secwatch.observer/filing/0001803914-24-000084.json
- Plain text: https://secwatch.observer/filing/0001803914-24-000084.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.