---
schema_version: "secwatch.filing_event.v1"
accession: "0001803914-24-000090"
form_type: "8-K"
ticker: "PLBY"
cik: "0001803914"
company_name: "Playboy, Inc."
filed_at: "2024-10-31T23:59:59+00:00"
generated_at: "2026-05-30T07:35:10.222074+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.9
calibrated_materiality_score: 0.9
confidence: "high"
source: SEC EDGAR
---

# PLBY Group enters $22.35M equity investment and strategic licensing partnership with Byborg Enterprises

## Summary
- Byborg to purchase 14.9M shares of PLBY at $1.50 per share, raising $22.35M in gross proceeds.
- Parties sign non-binding LOI for Byborg to license Playboy digital IP with $300M minimum guaranteed payments over 15 years.
- Byborg will nominate a board member and PLBY will add an independent director, expanding board to seven.
- Standstill agreement caps Byborg's ownership at 29.99% and includes one-year lock-up on shares.

## SEC filing metadata
- accession: 0001803914-24-000090
- form_type: 8-K
- ticker: PLBY
- cik: 0001803914
- company_name: Playboy, Inc.
- filed_at: 2024-10-31T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.9
- calibrated_materiality_score: 0.9
- confidence: high
- sec_items: 1.01, 3.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1803914/000180391424000090/0001803914-24-000090-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1803914/000180391424000090/ply-20241030.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001803914-24-000090
- JSON: https://secwatch.observer/filing/0001803914-24-000090.json
- Plain text: https://secwatch.observer/filing/0001803914-24-000090.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.