---
schema_version: "secwatch.filing_event.v1"
accession: "0001803914-24-000108"
form_type: "8-K"
ticker: "PLBY"
cik: "0001803914"
company_name: "Playboy, Inc."
filed_at: "2024-12-16T23:59:59+00:00"
generated_at: "2026-05-29T03:03:53.353821+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.85
calibrated_materiality_score: 0.85
confidence: "high"
source: SEC EDGAR
---

# PLBY Group signs 15-year licensing deal with Byborg for $300M minimum guarantees and $25M equity stake

## Summary
- Byborg to operate Playboy Plus, Playboy TV, and Playboy Club under exclusive 15-year license; minimum guaranteed royalties of $20M/year ($300M total) plus 25% net profit share.
- Byborg affiliate commits to purchase $25M of PLBY common stock at $1.50/share, subject to stockholder approval and price adjustment mechanism if 5-day VWAP above $1.65.
- Byborg previously purchased 14.9M shares on Nov 5, 2024 for $22.35M; combined holdings capped at 29.99% post-closing with lock-up until Nov 5, 2025.
- PLBY expects transition to asset-light model, significant cost reductions, and positive EBITDA/cash flow by June 30, 2025.
- Board expansion to 7 directors; Byborg to nominate one director and one mutually agreed independent director.

## SEC filing metadata
- accession: 0001803914-24-000108
- form_type: 8-K
- ticker: PLBY
- cik: 0001803914
- company_name: Playboy, Inc.
- filed_at: 2024-12-16T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.85
- calibrated_materiality_score: 0.85
- confidence: high
- sec_items: 1.01, 3.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1803914/000180391424000108/0001803914-24-000108-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1803914/000180391424000108/ply-20241214.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001803914-24-000108
- JSON: https://secwatch.observer/filing/0001803914-24-000108.json
- Plain text: https://secwatch.observer/filing/0001803914-24-000108.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.