---
schema_version: "secwatch.filing_event.v1"
accession: "0001803914-25-000006"
form_type: "8-K"
ticker: "PLBY"
cik: "0001803914"
company_name: "Playboy, Inc."
filed_at: "2025-01-16T23:59:59+00:00"
generated_at: "2026-05-28T00:14:03.716628+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# PLBY Group retains Honey Birdette; guides FY2025 revenue ~$120M, cash flow positive

## Summary
- Company decides to retain Honey Birdette after improved balance sheet from Byborg license agreement.
- FY2025 expected total revenue ~$120M, cash flow positive, net senior debt below $100M by year-end.
- Current cash $36M, net senior debt $120M; expects to reduce debt with $25.4M follow-on investment.
- Strategic shift away from exploring sale; management sees significant growth potential for Honey Birdette.

## SEC filing metadata
- accession: 0001803914-25-000006
- form_type: 8-K
- ticker: PLBY
- cik: 0001803914
- company_name: Playboy, Inc.
- filed_at: 2025-01-16T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1803914/000180391425000006/0001803914-25-000006-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1803914/000180391425000006/ply-20250116.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001803914-25-000006
- JSON: https://secwatch.observer/filing/0001803914-25-000006.json
- Plain text: https://secwatch.observer/filing/0001803914-25-000006.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.