---
schema_version: "secwatch.filing_event.v1"
accession: "0001803914-25-000120"
form_type: "8-K"
ticker: "PLBY"
cik: "0001803914"
company_name: "Playboy, Inc."
filed_at: "2025-08-12T23:59:59+00:00"
generated_at: "2026-05-17T14:46:58.333370+00:00"
event_type: "earnings"
sentiment: "positive"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Playboy Q2 revenue up 13% to $28.1M; net loss narrows to $7.7M; adjusted EBITDA turns positive at $3.5M

## Summary
- Licensing revenue more than doubled to $10.9M (+105% YoY) driven by $5M in minimum guaranteed royalties and new partners.
- Honey Birdette revenue grew 14% to $16.5M; same-store sales up 28%; gross margin improved ~200bps to 59%.
- Adjusted EBITDA of $3.5M vs. ($2.9M) in prior year; excludes $1.3M incremental litigation cost from two former licensees.
- Company has over $30M cash; plans to move HQ to Miami and launch Playboy hospitality venue in Miami Beach.
- Secured two new gaming deals, a beauty/grooming deal, and an energy drink license; pipeline growing.

## SEC filing metadata
- accession: 0001803914-25-000120
- form_type: 8-K
- ticker: PLBY
- cik: 0001803914
- company_name: Playboy, Inc.
- filed_at: 2025-08-12T23:59:59+00:00
- event_type: earnings
- sentiment: positive
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 2.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1803914/000180391425000120/0001803914-25-000120-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1803914/000180391425000120/ply-20250812.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001803914-25-000120
- JSON: https://secwatch.observer/filing/0001803914-25-000120.json
- Plain text: https://secwatch.observer/filing/0001803914-25-000120.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.