---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-21-000023"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2021-07-08T23:59:59+00:00"
generated_at: "2026-06-30T06:40:41.121899+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha CFO Tigran Sinanyan to resign Oct 1; reaffirms Q2 and FY2021 guidance

## Summary
- CFO Tigran Sinanyan resigns effective Oct 1, 2021 to pursue a general management role at a private company.
- Resignation not due to any disagreement with the company or its auditors regarding accounting, strategy, or operations.
- Company has begun a search for a new CFO with the assistance of a leading executive search firm.
- MediaAlpha reaffirms its Q2 and full-year 2021 financial guidance as previously provided on May 12, 2021.

## SEC filing metadata
- accession: 0001818383-21-000023
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2021-07-08T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 2.02, 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838321000023/0001818383-21-000023-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838321000023/currentreport07082021-form.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-21-000023
- JSON: https://secwatch.observer/filing/0001818383-21-000023.json
- Plain text: https://secwatch.observer/filing/0001818383-21-000023.txt

## Key facts
- Executive change
  Tigran Sinanyan resigned as Chief Financial Officer and Treasurer at MediaAlpha, Inc..
  - Action: resigned
  - Role: Chief Financial Officer and Treasurer
  source text: On July 2, 2021, Tigran Sinanyan, the Chief Financial Officer and Treasurer of the Company, notified the Company of his intention to resign from the Company effective October 1, 2021 to pursue a general management role with a privately-held company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1818383/000181838321000023/0001818383-21-000023-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.