{"schema_version":"secwatch.filing_event.v1","accession":"0001818383-21-000126","form_type":"8-K","ticker":"MAX","cik":"0001818383","company_name":"MediaAlpha, Inc.","filed_at":"2021-11-03T23:59:59+00:00","discovered_at":"2026-05-14T18:04:14.305787+00:00","generated_at":"2026-06-28T14:32:14.976098+00:00","sec_items":["5.02","9.01"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.55,"calibrated_materiality_score":0.55,"confidence":"high","headline":"MediaAlpha appoints Patrick Thompson as CFO effective Dec 6, 2021","bullets":["Patrick Thompson appointed CFO and Treasurer, effective Dec 6, 2021; previously at Expedia Group for 11 years in senior finance roles.","Employment Agreement: base salary $450,000, target annual bonus $275,000, and RSU grants totaling $5.25 million.","Initial RSU award of $2.5M vests over 4 years; additional RSU award of $2.75M vests over 2 years.","Cort A. Carlson appointed Interim Principal Financial and Accounting Officer until Mr. Thompson's start date."],"urls":{"canonical":"https://secwatch.observer/filing/0001818383-21-000126","json":"https://secwatch.observer/filing/0001818383-21-000126.json","markdown":"https://secwatch.observer/filing/0001818383-21-000126.md","text":"https://secwatch.observer/filing/0001818383-21-000126.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1818383/000181838321000126/0001818383-21-000126-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1818383/000181838321000126/max-20211102.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-28T14:32:14.976098+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"5d24173e71","claim":"Cort A. Carlson was appointed as Interim Principal Financial Officer and Interim Principal Accounting Officer at MediaAlpha, Inc..","evidence_excerpt":"approved the appointment of Cort A. Carlson, age 55, as the Company’s Interim Principal Financial Officer and Interim Principal Accounting Officer, from such date through the Effective Date.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838321000126/0001818383-21-000126-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"appointed"},{"label":"Role","value":"Interim Principal Financial Officer and Interim Principal Accounting Officer"}],"fact_type":"executive_change"},{"claim_id":"9a586ace09","claim":"Patrick R. Thompson was appointed as Chief Financial Officer and Treasurer at MediaAlpha, Inc..","evidence_excerpt":"approved the appointment of Patrick R. Thompson, age 42, as the Company’s Chief Financial Officer and Treasurer, effective as of December 6, 2021","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838321000126/0001818383-21-000126-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"appointed"},{"label":"Role","value":"Chief Financial Officer and Treasurer"}],"fact_type":"executive_change"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}