---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-21-000126"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2021-11-03T23:59:59+00:00"
generated_at: "2026-06-28T14:32:14.976098+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha appoints Patrick Thompson as CFO effective Dec 6, 2021

## Summary
- Patrick Thompson appointed CFO and Treasurer, effective Dec 6, 2021; previously at Expedia Group for 11 years in senior finance roles.
- Employment Agreement: base salary $450,000, target annual bonus $275,000, and RSU grants totaling $5.25 million.
- Initial RSU award of $2.5M vests over 4 years; additional RSU award of $2.75M vests over 2 years.
- Cort A. Carlson appointed Interim Principal Financial and Accounting Officer until Mr. Thompson's start date.

## SEC filing metadata
- accession: 0001818383-21-000126
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2021-11-03T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838321000126/0001818383-21-000126-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838321000126/max-20211102.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-21-000126
- JSON: https://secwatch.observer/filing/0001818383-21-000126.json
- Plain text: https://secwatch.observer/filing/0001818383-21-000126.txt

## Key facts
- Executive change
  Cort A. Carlson was appointed as Interim Principal Financial Officer and Interim Principal Accounting Officer at MediaAlpha, Inc..
  - Action: appointed
  - Role: Interim Principal Financial Officer and Interim Principal Accounting Officer
  source text: approved the appointment of Cort A. Carlson, age 55, as the Company’s Interim Principal Financial Officer and Interim Principal Accounting Officer, from such date through the Effective Date.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1818383/000181838321000126/0001818383-21-000126-index.htm
- Executive change
  Patrick R. Thompson was appointed as Chief Financial Officer and Treasurer at MediaAlpha, Inc..
  - Action: appointed
  - Role: Chief Financial Officer and Treasurer
  source text: approved the appointment of Patrick R. Thompson, age 42, as the Company’s Chief Financial Officer and Treasurer, effective as of December 6, 2021
  evidence_url: https://www.sec.gov/Archives/edgar/data/1818383/000181838321000126/0001818383-21-000126-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.