---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-22-000021"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2022-02-24T23:59:59+00:00"
generated_at: "2026-06-27T05:00:35.633144+00:00"
event_type: "earnings"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha Q4 revenue down 15% to $162M; acquires CHT Medicare business for ~$50M

## Summary
- Q4 2021 revenue $161.6M, down 15% YoY; Transaction Value $244.9M, down 5% YoY.
- Full year 2021 revenue $645.3M, up 10% YoY; Transaction Value $1.0B, up 25% YoY.
- Health vertical Transaction Value up 29% YoY in Q4; full year up 40% to $245M.
- Acquired Customer Helper Team (CHT) for ~$50M cash plus up to $20M earnout; close expected by March 11, 2022.
- CHT expected to contribute >$25M revenue and >$5M Adjusted EBITDA in 2022.

## SEC filing metadata
- accession: 0001818383-22-000021
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2022-02-24T23:59:59+00:00
- event_type: earnings
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 2.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838322000021/0001818383-22-000021-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838322000021/max-20220224.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-22-000021
- JSON: https://secwatch.observer/filing/0001818383-22-000021.json
- Plain text: https://secwatch.observer/filing/0001818383-22-000021.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.