{"schema_version":"secwatch.filing_event.v1","accession":"0001818383-22-000025","form_type":"8-K","ticker":"MAX","cik":"0001818383","company_name":"MediaAlpha, Inc.","filed_at":"2022-03-02T23:59:59+00:00","discovered_at":"2026-05-14T18:04:08.409286+00:00","generated_at":"2026-06-27T02:32:53.860099+00:00","sec_items":["1.01","9.01"],"event_type":"m_and_a","sentiment":"neutral","materiality_score":0.65,"calibrated_materiality_score":0.65,"confidence":"high","headline":"MediaAlpha subsidiary to acquire Customer Helper Team for $50M initial consideration plus $20M earn-out","bullets":["Initial purchase price $50M, subject to working capital adjustments; up to $20M earn-out tied to revenue/profitability targets over two years.","Acquires customer generation and acquisition services for Medicare, auto, health, life, debt, and credit repair companies.","Expected to close within two weeks after Feb 24, 2022; subject to no material adverse effect, third-party consents, customary conditions."],"urls":{"canonical":"https://secwatch.observer/filing/0001818383-22-000025","json":"https://secwatch.observer/filing/0001818383-22-000025.json","markdown":"https://secwatch.observer/filing/0001818383-22-000025.md","text":"https://secwatch.observer/filing/0001818383-22-000025.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1818383/000181838322000025/0001818383-22-000025-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1818383/000181838322000025/max-20220224.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-27T02:32:53.860099+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}