---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-22-000025"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2022-03-02T23:59:59+00:00"
generated_at: "2026-06-27T02:32:53.860099+00:00"
event_type: "m_and_a"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha subsidiary to acquire Customer Helper Team for $50M initial consideration plus $20M earn-out

## Summary
- Initial purchase price $50M, subject to working capital adjustments; up to $20M earn-out tied to revenue/profitability targets over two years.
- Acquires customer generation and acquisition services for Medicare, auto, health, life, debt, and credit repair companies.
- Expected to close within two weeks after Feb 24, 2022; subject to no material adverse effect, third-party consents, customary conditions.

## SEC filing metadata
- accession: 0001818383-22-000025
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2022-03-02T23:59:59+00:00
- event_type: m_and_a
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 1.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838322000025/0001818383-22-000025-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838322000025/max-20220224.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-22-000025
- JSON: https://secwatch.observer/filing/0001818383-22-000025.json
- Plain text: https://secwatch.observer/filing/0001818383-22-000025.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.