---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-22-000040"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2022-03-30T23:59:59+00:00"
generated_at: "2026-06-26T13:52:22.879372+00:00"
event_type: "m_and_a"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha amends asset purchase agreement for Customer Helper Team, delays closing

## Summary
- First Amendment to Asset Purchase Agreement for Customer Helper Team acquisition, effective March 29, 2022.
- Closing now cannot occur before April 1, 2022; outside date extended to April 15, 2022.
- Earn-out periods for 2022 and 2023 now begin April 1 instead of earlier dates.
- New condition: seller must complete platform transition to Retreaver and achieve >=90% of 88.7% Connected Call Percentage.
- Contracts with Ringba, LLC excluded from purchased assets; some third-party consent conditions removed.

## SEC filing metadata
- accession: 0001818383-22-000040
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2022-03-30T23:59:59+00:00
- event_type: m_and_a
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 1.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838322000040/0001818383-22-000040-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838322000040/max-20220329.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-22-000040
- JSON: https://secwatch.observer/filing/0001818383-22-000040.json
- Plain text: https://secwatch.observer/filing/0001818383-22-000040.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.