secwatch.observer — SEC 8-K summary
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Issuer:     MediaAlpha, Inc. (MAX)
CIK:        0001818383
Form:       8-K
Filed at:   2022-03-30T23:59:59+00:00
Accession:  0001818383-22-000040
Event type: m_and_a
Sentiment:  neutral
Materiality: 0.50
Item codes: 1.01, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

MediaAlpha amends asset purchase agreement for Customer Helper Team, delays closing
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- First Amendment to Asset Purchase Agreement for Customer Helper Team acquisition, effective March 29, 2022.
- Closing now cannot occur before April 1, 2022; outside date extended to April 15, 2022.
- Earn-out periods for 2022 and 2023 now begin April 1 instead of earlier dates.
- New condition: seller must complete platform transition to Retreaver and achieve >=90% of 88.7% Connected Call Percentage.
- Contracts with Ringba, LLC excluded from purchased assets; some third-party consent conditions removed.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1818383/000181838322000040/0001818383-22-000040-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1818383/000181838322000040/max-20220329.htm
  HTML page:      https://secwatch.observer/filing/0001818383-22-000040

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer