---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-22-000043"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2022-04-01T23:59:59+00:00"
generated_at: "2026-06-26T11:02:03.749702+00:00"
event_type: "m_and_a"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "medium"
source: SEC EDGAR
---

# MediaAlpha subsidiary closes asset acquisition of Customer Helper Team

## Summary
- QuoteLab LLC and CHT Buyer LLC acquired substantially all assets of Customer Helper Team on April 1, 2022.
- Acquired business provides customer generation and acquisition services for insurance and debt settlement companies.
- Transaction previously disclosed in Form 8-K filed March 2, 2022; closing occurred as scheduled.
- Deal value and terms not disclosed in this filing.

## SEC filing metadata
- accession: 0001818383-22-000043
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2022-04-01T23:59:59+00:00
- event_type: m_and_a
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: medium
- sec_items: 8.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838322000043/0001818383-22-000043-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838322000043/max-20220401.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-22-000043
- JSON: https://secwatch.observer/filing/0001818383-22-000043.json
- Plain text: https://secwatch.observer/filing/0001818383-22-000043.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.