---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-22-000103"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2022-06-27T23:59:59+00:00"
generated_at: "2026-06-24T23:01:49.411598+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha enters severance agreements with two named executive officers

## Summary
- Agreements with Jeffrey Coyne and Cathy Cunningham effective June 21, 2022.
- 12 months' base salary severance (18 months on change of control); prorated annual bonus; COBRA coverage.
- Change-of-control trigger: within 3 months before or 12 months after, severance multiplier increases to 1.5x.
- All time-based equity awards vest fully on change-of-control qualifying termination.
- Severance conditioned on release of claims and compliance with non-compete/non-solicitation covenants.

## SEC filing metadata
- accession: 0001818383-22-000103
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2022-06-27T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838322000103/0001818383-22-000103-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838322000103/max-20220621.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-22-000103
- JSON: https://secwatch.observer/filing/0001818383-22-000103.json
- Plain text: https://secwatch.observer/filing/0001818383-22-000103.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.