---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-23-000048"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2023-03-20T23:59:59+00:00"
generated_at: "2026-06-17T23:07:29.563415+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.3
calibrated_materiality_score: 0.3
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha converts S-3 to S-1 for resale of 34.35M shares by pre-IPO holders

## Summary
- Filed amendment to resale shelf to register 34,351,485 shares of Class A common stock held by pre-IPO stockholders.
- Company is not selling any securities; no underwritten secondary offering.
- Amendment does not increase total shares registered under the shelf.
- No sales can occur until SEC staff declares the resale shelf effective.

## SEC filing metadata
- accession: 0001818383-23-000048
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2023-03-20T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.3
- calibrated_materiality_score: 0.3
- confidence: high
- sec_items: 7.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838323000048/0001818383-23-000048-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838323000048/max-20230317.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-23-000048
- JSON: https://secwatch.observer/filing/0001818383-23-000048.json
- Plain text: https://secwatch.observer/filing/0001818383-23-000048.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.