---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-23-000109"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2023-08-02T23:59:59+00:00"
generated_at: "2026-06-12T14:36:24.806113+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha Q2 revenue $84.8M (-18%), net loss $20.0M; execs adopt partial RSU comp

## Summary
- Revenue $84.8M, down 18% YoY; Transaction Value $125.9M, down 31% YoY.
- Net loss $20.0M vs $13.0M; Adjusted EBITDA $3.6M vs $4.5M.
- P&C vertical Transaction Value fell 46% to $61M; Health up 10% to $51M.
- Gross margin 16.2% (up 120bp); Contribution margin 19.5% (up 140bp).
- CEO Yi and CFO Nonko salary restructured: cash ≥$70K/yr, balance paid in 3-month-vest RSUs.

## SEC filing metadata
- accession: 0001818383-23-000109
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2023-08-02T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838323000109/0001818383-23-000109-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838323000109/max-20230729.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-23-000109
- JSON: https://secwatch.observer/filing/0001818383-23-000109.json
- Plain text: https://secwatch.observer/filing/0001818383-23-000109.txt

## Key facts
- Earnings Releases
  MediaAlpha, Inc. reported the second quarter ended June 30, 2023 results: revenue $84.8 million, net income $(20.0) million.
  - Period: the second quarter ended June 30, 2023
  - Revenue: $84.8 million
  - Net income: $(20.0) million
  - Result: reported results
  source text: to the comparable GAAP financial measures is contained in each document. --- EX-99.1 (EX-99.1) --- MEDIAALPHA ANNOUNCES SECOND QUARTER 2023 FINANCIAL RESULTS • Revenue of $85 million, down 18% year over year • Transaction Value of $126 million, down 31% year over year • Transaction Value from Property & Casualty down 46% year over year to $61 million •
  evidence_url: https://www.sec.gov/Archives/edgar/data/1818383/000181838323000109/0001818383-23-000109-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.