---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-24-000008"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2024-02-20T23:59:59+00:00"
generated_at: "2026-06-05T23:18:23.775953+00:00"
event_type: "earnings"
sentiment: "positive"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha Q4 revenue $117.2M (-6% YoY); Adj EBITDA up 40%; expects P&C TV nearly double in Q1

## Summary
- Q4 revenue $117.2M, down 6% YoY; Transaction Value $165.3M, down 2% YoY.
- Net loss narrowed to $(3.3)M from $(28.4)M; Adjusted EBITDA $12.7M vs $9.0M (up 40%).
- P&C Transaction Value $54M, down 4% YoY; management sees market turning and Q1 TV nearly doubling.
- Health Transaction Value flat YoY at $98M; full year Health TV up 3% to $260M.
- Full year revenue $388.1M, down 15%; net loss $(56.6)M vs $(72.4)M; Adj EBITDA $27.1M (up 19%).

## SEC filing metadata
- accession: 0001818383-24-000008
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2024-02-20T23:59:59+00:00
- event_type: earnings
- sentiment: positive
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838324000008/0001818383-24-000008-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838324000008/max-20240220.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-24-000008
- JSON: https://secwatch.observer/filing/0001818383-24-000008.json
- Plain text: https://secwatch.observer/filing/0001818383-24-000008.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.