---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-24-000094"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2024-11-04T23:59:59+00:00"
generated_at: "2026-05-30T06:15:26.173709+00:00"
event_type: "regulatory"
sentiment: "negative"
materiality_score: 0.85
calibrated_materiality_score: 0.85
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha receives FTC settlement demand over healthcare marketing and data practices

## Summary
- FTC staff issued initial settlement demand on Oct 30, 2024, prepared to recommend a complaint for violations of FTC Act, TSR, and Government and Business Impersonation Rule.
- FTC seeks injunctive and monetary relief, including civil penalties, related to advertising, consumer data, and telemarketing practices.
- Company has cooperated fully since receiving a civil investigative demand on Feb 21, 2023.
- Refer to Q3 2024 10-Q for details on commitments, contingencies, and risk factors regarding this matter.

## SEC filing metadata
- accession: 0001818383-24-000094
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2024-11-04T23:59:59+00:00
- event_type: regulatory
- sentiment: negative
- materiality_score: 0.85
- calibrated_materiality_score: 0.85
- confidence: high
- sec_items: 7.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838324000094/0001818383-24-000094-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838324000094/max-20241030.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-24-000094
- JSON: https://secwatch.observer/filing/0001818383-24-000094.json
- Plain text: https://secwatch.observer/filing/0001818383-24-000094.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.