secwatch.observer — SEC 8-K summary
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Issuer:     MediaAlpha, Inc. (MAX)
CIK:        0001818383
Form:       8-K
Filed at:   2024-11-04T23:59:59+00:00
Accession:  0001818383-24-000094
Event type: regulatory
Sentiment:  negative
Materiality: 0.85
Item codes: 7.01
LLM model:  deepseek-v4-flash:cloud@v2

MediaAlpha receives FTC settlement demand over healthcare marketing and data practices
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- FTC staff issued initial settlement demand on Oct 30, 2024, prepared to recommend a complaint for violations of FTC Act, TSR, and Government and Business Impersonation Rule.
- FTC seeks injunctive and monetary relief, including civil penalties, related to advertising, consumer data, and telemarketing practices.
- Company has cooperated fully since receiving a civil investigative demand on Feb 21, 2023.
- Refer to Q3 2024 10-Q for details on commitments, contingencies, and risk factors regarding this matter.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1818383/000181838324000094/0001818383-24-000094-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1818383/000181838324000094/max-20241030.htm
  HTML page:      https://secwatch.observer/filing/0001818383-24-000094

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