{"schema_version":"secwatch.filing_event.v1","accession":"0001818383-25-000002","form_type":"8-K","ticker":"MAX","cik":"0001818383","company_name":"MediaAlpha, Inc.","filed_at":"2025-02-10T23:59:59+00:00","discovered_at":"2026-05-14T18:03:05.040757+00:00","generated_at":"2026-05-27T00:24:01.454254+00:00","sec_items":["5.02","9.01"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.35,"calibrated_materiality_score":0.35,"confidence":"high","headline":"MediaAlpha CTO Eugene Nonko to retire June 30, 2025; CEO Steven Yi gets new cash bonus plan","bullets":["CTO Eugene Nonko will retire effective June 30, 2025, and will not receive 2025 performance-vesting RSUs.","Compensation Committee amended employment agreements for Nonko and CEO Steven Yi on Feb 4, 2025.","Starting FY2025, Steven Yi will participate in the annual cash incentive plan (target 100% of base salary) instead of performance-vesting RSUs.","Nonko's agreement deleted Section 4(c) regarding annual bonus; Yi's Section 4(c) restated to reflect cash bonus terms."],"urls":{"canonical":"https://secwatch.observer/filing/0001818383-25-000002","json":"https://secwatch.observer/filing/0001818383-25-000002.json","markdown":"https://secwatch.observer/filing/0001818383-25-000002.md","text":"https://secwatch.observer/filing/0001818383-25-000002.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1818383/000181838325000002/0001818383-25-000002-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1818383/000181838325000002/max-20250204.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-05-27T00:24:01.454254+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"4d62c1e183","claim":"Eugene Nonko departed as Chief Technology Officer at MediaAlpha, Inc..","evidence_excerpt":"Mr. Nonko will retire as the Company’s Chief Technology Officer effective June 30, 2025","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838325000002/0001818383-25-000002-index.htm","confidence":1.0,"family_label":"Executive change","details":[{"label":"Action","value":"retire"},{"label":"Role","value":"Chief Technology Officer"}],"fact_type":"executive_change"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}