---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-25-000002"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2025-02-10T23:59:59+00:00"
generated_at: "2026-05-27T00:24:01.454254+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.35
calibrated_materiality_score: 0.35
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha CTO Eugene Nonko to retire June 30, 2025; CEO Steven Yi gets new cash bonus plan

## Summary
- CTO Eugene Nonko will retire effective June 30, 2025, and will not receive 2025 performance-vesting RSUs.
- Compensation Committee amended employment agreements for Nonko and CEO Steven Yi on Feb 4, 2025.
- Starting FY2025, Steven Yi will participate in the annual cash incentive plan (target 100% of base salary) instead of performance-vesting RSUs.
- Nonko's agreement deleted Section 4(c) regarding annual bonus; Yi's Section 4(c) restated to reflect cash bonus terms.

## SEC filing metadata
- accession: 0001818383-25-000002
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2025-02-10T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.35
- calibrated_materiality_score: 0.35
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838325000002/0001818383-25-000002-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838325000002/max-20250204.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-25-000002
- JSON: https://secwatch.observer/filing/0001818383-25-000002.json
- Plain text: https://secwatch.observer/filing/0001818383-25-000002.txt

## Key facts
- Executive change
  Eugene Nonko departed as Chief Technology Officer at MediaAlpha, Inc..
  - Action: retire
  - Role: Chief Technology Officer
  source text: Mr. Nonko will retire as the Company’s Chief Technology Officer effective June 30, 2025
  evidence_url: https://www.sec.gov/Archives/edgar/data/1818383/000181838325000002/0001818383-25-000002-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.