---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-25-000084"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2025-06-30T23:59:59+00:00"
generated_at: "2026-05-18T14:34:45.044582+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha promotes Amy Yeh to CTO; co-founder Eugene Nonko becomes Chief Architect

## Summary
- Amy Yeh promoted to CTO effective immediately; she previously served as SVP, Technology since 2015.
- Eugene Nonko, co-founder and former CTO, transitions to Chief Architect and continues on the Board.
- Nonko's 2025 compensation: base salary unchanged at $550k, blended bonus target 85% ($467.5k), additional RSU award of $750k.
- Role changes effective June 30, 2025, as part of a previously announced leadership succession plan.

## SEC filing metadata
- accession: 0001818383-25-000084
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2025-06-30T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838325000084/0001818383-25-000084-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838325000084/max-20250630.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-25-000084
- JSON: https://secwatch.observer/filing/0001818383-25-000084.json
- Plain text: https://secwatch.observer/filing/0001818383-25-000084.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.