---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-25-000095"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2025-08-06T23:59:59+00:00"
generated_at: "2026-05-17T19:49:25.094829+00:00"
event_type: "earnings"
sentiment: "neutral"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha Q2 revenue up 41%, record P&C TV $435M; net loss $(22.5)M on FTC charge

## Summary
- Revenue $251.6M (+41% YoY); Transaction Value $480.8M (+49% YoY); P&C TV $435M (+71% YoY).
- Net loss $(22.5)M vs net income $4.4M prior year; includes $33M additional FTC reserve (total $45M).
- Adjusted EBITDA $24.5M (+31% YoY); gross margin 15.0% vs 17.8% prior year.
- Debt amendment extended $138.1M term loans and $45.6M revolver to July 2027; remaining $13.3M/$4.4M mature July 2026.
- FTC inquiry fully resolved with settlement; total reserve $45M.

## SEC filing metadata
- accession: 0001818383-25-000095
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2025-08-06T23:59:59+00:00
- event_type: earnings
- sentiment: neutral
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 1.01, 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838325000095/0001818383-25-000095-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838325000095/max-20250804.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-25-000095
- JSON: https://secwatch.observer/filing/0001818383-25-000095.json
- Plain text: https://secwatch.observer/filing/0001818383-25-000095.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.