{"schema_version":"secwatch.filing_event.v1","accession":"0001818383-25-000099","form_type":"8-K","ticker":"MAX","cik":"0001818383","company_name":"MediaAlpha, Inc.","filed_at":"2025-08-07T23:59:59+00:00","discovered_at":"2026-05-14T18:02:45.109129+00:00","generated_at":"2026-05-17T18:09:22.995622+00:00","sec_items":["1.01","7.01","9.01"],"event_type":"regulatory","sentiment":"negative","materiality_score":0.85,"calibrated_materiality_score":0.85,"confidence":"high","headline":"MediaAlpha agrees to $45M FTC settlement over health plan lead generation practices","bullets":["FTC settlement approved Aug 6, 2025; $45M monetary relief, $33.5M due in 7 days, $11.5M in 90 days.","No admission of wrongdoing; consent order includes process changes, disclosures, and partner monitoring.","Agreed to implement compliance systems for advertising and marketing of under-65 health plans.","Also required to comply with Telemarketing Sales Rule and obtain express informed consent for data collection."],"urls":{"canonical":"https://secwatch.observer/filing/0001818383-25-000099","json":"https://secwatch.observer/filing/0001818383-25-000099.json","markdown":"https://secwatch.observer/filing/0001818383-25-000099.md","text":"https://secwatch.observer/filing/0001818383-25-000099.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1818383/000181838325000099/0001818383-25-000099-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1818383/000181838325000099/max-20250806.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-05-17T18:09:22.995622+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}