---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-25-000099"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2025-08-07T23:59:59+00:00"
generated_at: "2026-05-17T18:09:22.995622+00:00"
event_type: "regulatory"
sentiment: "negative"
materiality_score: 0.85
calibrated_materiality_score: 0.85
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha agrees to $45M FTC settlement over health plan lead generation practices

## Summary
- FTC settlement approved Aug 6, 2025; $45M monetary relief, $33.5M due in 7 days, $11.5M in 90 days.
- No admission of wrongdoing; consent order includes process changes, disclosures, and partner monitoring.
- Agreed to implement compliance systems for advertising and marketing of under-65 health plans.
- Also required to comply with Telemarketing Sales Rule and obtain express informed consent for data collection.

## SEC filing metadata
- accession: 0001818383-25-000099
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2025-08-07T23:59:59+00:00
- event_type: regulatory
- sentiment: negative
- materiality_score: 0.85
- calibrated_materiality_score: 0.85
- confidence: high
- sec_items: 1.01, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838325000099/0001818383-25-000099-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838325000099/max-20250806.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-25-000099
- JSON: https://secwatch.observer/filing/0001818383-25-000099.json
- Plain text: https://secwatch.observer/filing/0001818383-25-000099.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.