secwatch.observer — SEC 8-K summary
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Issuer:     MediaAlpha, Inc. (MAX)
CIK:        0001818383
Form:       8-K
Filed at:   2025-08-07T23:59:59+00:00
Accession:  0001818383-25-000099
Event type: regulatory
Sentiment:  negative
Materiality: 0.85
Item codes: 1.01, 7.01, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

MediaAlpha agrees to $45M FTC settlement over health plan lead generation practices
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- FTC settlement approved Aug 6, 2025; $45M monetary relief, $33.5M due in 7 days, $11.5M in 90 days.
- No admission of wrongdoing; consent order includes process changes, disclosures, and partner monitoring.
- Agreed to implement compliance systems for advertising and marketing of under-65 health plans.
- Also required to comply with Telemarketing Sales Rule and obtain express informed consent for data collection.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1818383/000181838325000099/0001818383-25-000099-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1818383/000181838325000099/max-20250806.htm
  HTML page:      https://secwatch.observer/filing/0001818383-25-000099

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer