---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-25-000118"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2025-09-05T23:59:59+00:00"
generated_at: "2026-05-17T08:03:11.886002+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha repurchases 3.2M shares from Insignia for $32.9M at $10.17/share

## Summary
- Repurchased 3,234,894 Class A shares at $10.17/share (total ~$32.9M), a 5.5% discount to Sep 2 close.
- Shares will be canceled; Insignia no longer owns any common stock.
- Director Anthony Broglio (Insignia designee) resigned from Board upon closing; not due to disagreement.
- Transaction approved by Special Committee of independent directors; funded with cash on hand.
- CFO says buyback is accretive and reflects confidence in strategy; company has strong cash flow.

## SEC filing metadata
- accession: 0001818383-25-000118
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2025-09-05T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 1.01, 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838325000118/0001818383-25-000118-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838325000118/max-20250903.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-25-000118
- JSON: https://secwatch.observer/filing/0001818383-25-000118.json
- Plain text: https://secwatch.observer/filing/0001818383-25-000118.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.