---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-26-000080"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2026-03-19T23:59:59+00:00"
generated_at: "2026-05-15T09:40:12.762628+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.3
calibrated_materiality_score: 0.3
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha director Lara Sweet departs; exec LTI shifts to 25% PRSUs

## Summary
- Lara Sweet, Class III director, will not stand for reelection at 2026 annual meeting; term ends May 5, 2026.
- Compensation Committee approved 2026 LTI mix: 25% PRSUs tied to Adjusted EBITDA goals and 75% RSUs.
- PRSUs measured annually over FY2026-2028; threshold at 85% of target (50% vesting), max at 120% (200%).
- Earned PRSUs remain subject to service-based vesting through the three-year performance period.
- Board search underway for new director; Kathy Vrabeck expected as interim Audit Committee Chair.

## SEC filing metadata
- accession: 0001818383-26-000080
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2026-03-19T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.3
- calibrated_materiality_score: 0.3
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838326000080/0001818383-26-000080-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838326000080/max-20260313.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-26-000080
- JSON: https://secwatch.observer/filing/0001818383-26-000080.json
- Plain text: https://secwatch.observer/filing/0001818383-26-000080.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.