secwatch.observer — SEC 8-K summary
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Issuer:     MediaAlpha, Inc. (MAX)
CIK:        0001818383
Form:       8-K
Filed at:   2026-03-19T23:59:59+00:00
Accession:  0001818383-26-000080
Event type: leadership
Sentiment:  neutral
Materiality: 0.30
Item codes: 5.02, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

MediaAlpha director Lara Sweet departs; exec LTI shifts to 25% PRSUs
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- Lara Sweet, Class III director, will not stand for reelection at 2026 annual meeting; term ends May 5, 2026.
- Compensation Committee approved 2026 LTI mix: 25% PRSUs tied to Adjusted EBITDA goals and 75% RSUs.
- PRSUs measured annually over FY2026-2028; threshold at 85% of target (50% vesting), max at 120% (200%).
- Earned PRSUs remain subject to service-based vesting through the three-year performance period.
- Board search underway for new director; Kathy Vrabeck expected as interim Audit Committee Chair.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1818383/000181838326000080/0001818383-26-000080-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1818383/000181838326000080/max-20260313.htm
  HTML page:      https://secwatch.observer/filing/0001818383-26-000080

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer