{"schema_version":"secwatch.filing_event.v1","accession":"0001818383-26-000198","form_type":"8-K","ticker":"MAX","cik":"0001818383","company_name":"MediaAlpha, Inc.","filed_at":"2026-07-29T20:07:58+00:00","discovered_at":"2026-07-29T20:09:00.303891+00:00","generated_at":"2026-07-29T20:09:19.803502+00:00","sec_items":["2.02","9.01"],"event_type":"earnings","sentiment":"positive","materiality_score":0.75,"calibrated_materiality_score":0.75,"confidence":"high","headline":"MediaAlpha Q2 revenue up 26% to $316.9M; net income $41.8M vs loss a year ago","bullets":["Revenue $316.9M (+26% YoY); net income $41.8M vs net loss $(22.5)M in Q2 2025.","Adjusted EBITDA $29.3M vs $24.5M YoY; gross margin 14.3% vs 15.0%.","Repurchased 2.2M shares for $20M in Q2; cumulative buybacks $88M over last year.","Repurchased $31M of TRA liability with book value $69M, reducing future obligations.","CEO cites broadening demand from carrier partners; digital ad shift supports growth."],"urls":{"canonical":"https://secwatch.observer/filing/0001818383-26-000198","json":"https://secwatch.observer/filing/0001818383-26-000198.json","markdown":"https://secwatch.observer/filing/0001818383-26-000198.md","text":"https://secwatch.observer/filing/0001818383-26-000198.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000198/0001818383-26-000198-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000198/max-20260729.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-07-29T20:09:19.803502+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}