---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-26-000198"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2026-07-29T20:07:58+00:00"
generated_at: "2026-07-29T20:09:19.803502+00:00"
event_type: "earnings"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha Q2 revenue up 26% to $316.9M; net income $41.8M vs loss a year ago

## Summary
- Revenue $316.9M (+26% YoY); net income $41.8M vs net loss $(22.5)M in Q2 2025.
- Adjusted EBITDA $29.3M vs $24.5M YoY; gross margin 14.3% vs 15.0%.
- Repurchased 2.2M shares for $20M in Q2; cumulative buybacks $88M over last year.
- Repurchased $31M of TRA liability with book value $69M, reducing future obligations.
- CEO cites broadening demand from carrier partners; digital ad shift supports growth.

## SEC filing metadata
- accession: 0001818383-26-000198
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2026-07-29T20:07:58+00:00
- event_type: earnings
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838326000198/0001818383-26-000198-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838326000198/max-20260729.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-26-000198
- JSON: https://secwatch.observer/filing/0001818383-26-000198.json
- Plain text: https://secwatch.observer/filing/0001818383-26-000198.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.