secwatch.observer — SEC 8-K summary
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Issuer:     MediaAlpha, Inc. (MAX)
CIK:        0001818383
Form:       8-K
Filed at:   2026-07-29T20:07:58+00:00
Accession:  0001818383-26-000198
Event type: earnings
Sentiment:  positive
Materiality: 0.75
Item codes: 2.02, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

MediaAlpha Q2 revenue up 26% to $316.9M; net income $41.8M vs loss a year ago
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- Revenue $316.9M (+26% YoY); net income $41.8M vs net loss $(22.5)M in Q2 2025.
- Adjusted EBITDA $29.3M vs $24.5M YoY; gross margin 14.3% vs 15.0%.
- Repurchased 2.2M shares for $20M in Q2; cumulative buybacks $88M over last year.
- Repurchased $31M of TRA liability with book value $69M, reducing future obligations.
- CEO cites broadening demand from carrier partners; digital ad shift supports growth.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1818383/000181838326000198/0001818383-26-000198-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1818383/000181838326000198/max-20260729.htm
  HTML page:      https://secwatch.observer/filing/0001818383-26-000198

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer