{"schema_version":"secwatch.filing_event.v1","accession":"0001818383-26-000229","form_type":"8-K","ticker":"MAX","cik":"0001818383","company_name":"MediaAlpha, Inc.","filed_at":"2026-09-03T13:03:02+00:00","discovered_at":"2026-09-03T13:04:03.226593+00:00","generated_at":"2026-09-03T13:04:11.697117+00:00","sec_items":["5.02","7.01","9.01"],"event_type":"leadership","sentiment":"positive","materiality_score":0.6,"calibrated_materiality_score":0.6,"confidence":"high","headline":"MediaAlpha names Tigran Sinanyan CFO; raises Q3 2026 guidance","bullets":["Pat Thompson steps down as CFO effective Oct 1, 2026; last day Oct 30, then consultant through Feb 2027.","Tigran Sinanyan, SVP Finance, appointed CFO/Treasurer effective Oct 1, 2026; previously CFO 2015-2021.","Sinanyan receives $475k base salary, $293,200 2026 target bonus, and $252,100 RSU grant; 2027 target 70% of base.","Q3 2026 revenue, contribution, and Adjusted EBITDA expected at or above top end of prior guidance (from July 29, 2026 release).","Transition unrelated to disagreements; Thompson confirmed."],"urls":{"canonical":"https://secwatch.observer/filing/0001818383-26-000229","json":"https://secwatch.observer/filing/0001818383-26-000229.json","markdown":"https://secwatch.observer/filing/0001818383-26-000229.md","text":"https://secwatch.observer/filing/0001818383-26-000229.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000229/0001818383-26-000229-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000229/max-20260902.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-09-03T13:04:11.697117+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"db8492418f","claim":"Tigran Sinanyan was appointed as Chief Financial Officer and Treasurer at MediaAlpha, Inc..","evidence_excerpt":"approved the appointment of Tigran Sinanyan as Chief Financial Officer and Treasurer, principal financial officer and principal accounting officer effective October 1, 2026.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1818383/000181838326000229/0001818383-26-000229-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"appointed"},{"label":"Role","value":"Chief Financial Officer and Treasurer"}],"fact_type":"executive_change"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}