---
schema_version: "secwatch.filing_event.v1"
accession: "0001818383-26-000229"
form_type: "8-K"
ticker: "MAX"
cik: "0001818383"
company_name: "MediaAlpha, Inc."
filed_at: "2026-09-03T13:03:02+00:00"
generated_at: "2026-09-03T13:04:11.697117+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# MediaAlpha names Tigran Sinanyan CFO; raises Q3 2026 guidance

## Summary
- Pat Thompson steps down as CFO effective Oct 1, 2026; last day Oct 30, then consultant through Feb 2027.
- Tigran Sinanyan, SVP Finance, appointed CFO/Treasurer effective Oct 1, 2026; previously CFO 2015-2021.
- Sinanyan receives $475k base salary, $293,200 2026 target bonus, and $252,100 RSU grant; 2027 target 70% of base.
- Q3 2026 revenue, contribution, and Adjusted EBITDA expected at or above top end of prior guidance (from July 29, 2026 release).
- Transition unrelated to disagreements; Thompson confirmed.

## SEC filing metadata
- accession: 0001818383-26-000229
- form_type: 8-K
- ticker: MAX
- cik: 0001818383
- company_name: MediaAlpha, Inc.
- filed_at: 2026-09-03T13:03:02+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1818383/000181838326000229/0001818383-26-000229-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1818383/000181838326000229/max-20260902.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001818383-26-000229
- JSON: https://secwatch.observer/filing/0001818383-26-000229.json
- Plain text: https://secwatch.observer/filing/0001818383-26-000229.txt

## Key facts
- Executive change
  Tigran Sinanyan was appointed as Chief Financial Officer and Treasurer at MediaAlpha, Inc..
  - Action: appointed
  - Role: Chief Financial Officer and Treasurer
  source text: approved the appointment of Tigran Sinanyan as Chief Financial Officer and Treasurer, principal financial officer and principal accounting officer effective October 1, 2026.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1818383/000181838326000229/0001818383-26-000229-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.