---
schema_version: "secwatch.filing_event.v1"
accession: "0001819574-25-000042"
form_type: "8-K"
ticker: "BARK"
cik: "0001819574"
company_name: "Bark, Inc."
filed_at: "2025-09-03T23:59:59+00:00"
generated_at: "2026-05-17T08:38:02.156377+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.45
calibrated_materiality_score: 0.45
confidence: "high"
source: SEC EDGAR
---

# BARK promotes Michael Black to President, Core Business; CEO Meeker remains

## Summary
- Michael Black, former CRO (joined 2024), promoted to President, Core Business effective Sept 3, 2025.
- Black will lead BARK's direct-to-consumer and commerce segments; CEO Matt Meeker continues overseeing long-term strategy.
- Under Black, Commerce segment grew 27% YoY in fiscal 2025; he previously led Outward Hound as CEO.
- Black has over 20 years pet industry experience including leadership at Walmart and Paragon International Advisors.

## SEC filing metadata
- accession: 0001819574-25-000042
- form_type: 8-K
- ticker: BARK
- cik: 0001819574
- company_name: Bark, Inc.
- filed_at: 2025-09-03T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.45
- calibrated_materiality_score: 0.45
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1819574/000181957425000042/0001819574-25-000042-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1819574/000181957425000042/bark-20250903.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001819574-25-000042
- JSON: https://secwatch.observer/filing/0001819574-25-000042.json
- Plain text: https://secwatch.observer/filing/0001819574-25-000042.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.