M&A
confidence high
sentiment positive
materiality 0.85
PLAYSTUDIOS acquires Brainium Studios for $70M cash plus up to $27.25M contingent
PLAYSTUDIOS, Inc.
- $70M upfront cash consideration (funded from cash on hand); closing on Oct 12, 2022.
- Additional contingent cash consideration up to $27.25M tied to Brainium's FY2022 performance.
- Brainium adds 10 casual game titles (Solitaire, Sudoku, Mahjong) with ~5.5M MAUs and ~2M DAUs.
- Accretive to earnings; more than doubles PLAYSTUDIOS' average DAUs; diversifies revenue with advertising.
- Brainium retains its brand name and leadership team; sellers subject to 5-year non-compete.